Why use social media for business?
Social media empowers users to connect in constructive ways that are both convenient and meaningful. Practically any type of business can benefit from creating and maintaining positive relationships with customers, vendors and other stakeholders.
Why is social media important today?
Simply put, the large audiences attracted by social media contain users from almost every conceivable target market.
Recent statistics underscore the significance of social networks in the U.S. market.
For starters, Pew reports that 70 percent of the U.S. population uses social media.
Despite such saturation, opportunities for growth persist.
A report by the same firm shows that 13 percent of the U.S. population doesn’t use the internet.
By deduction, we can assume that an additional 17-percent segment of the U.S. population uses the internet but doesn’t use social media.
Benefits of social media for business
The accessibility and affordability of social media make it appealing to businesses of every size.
Regardless of whether you operate as a startup, solopreneur, small business or global conglomerate, here’s what you can expect to gain:
- Brand recognition. Business and consumers alike tend to buy from brands that they know. Social media
- Show your humanity. Social media gives you a chance to interact on an intimate level with prospects and customers.
- Brand authority. As you interact with your target market, you demonstrate your expertise and leadership in your industry.
- Trust. When shoppers and customers contact leave comments, complaints and other feedback, you can demonstrate your committment to customer service excellence.
Disadvantages of social media marketing
We emphasize using social media for business because it has almost unlimited potential.
Still, you need to know that there are some disadvantages.
Angry customers and saboteurs can tell their stories on your social media page as well as their own. As a result, your effort to market on social media can backfire.
Using social media for business requires a lot of time. Think of it. You must always create and post engaging content, interact with your audience, and respond to comments.
Assured Results Online is here to help
When you choose ARO, you put our expertise to work for you. We can design, execute and manage your social media marketing campaigns.
As a result, you can manage your business while enjoying the benefits of social media marketing
What are you waiting for?
Contact us today to learn what we can do for you.
When you share your vision with us, we’ll craft a strategy that fits your budget and achieves your goals.