What if you could turbocharge your sales funnel? If you’re interested, keep reading to learn how social media influences your sales funnel.
You don’t need anyone to tell you how important social media has become to the business world. After all, billions of daily users log onto their favorite social networks.
Think about this for a moment:
Regardless of your target market, you can find a huge pool of prospects on social media. For this reason, you can guide people throughout the purchase cycle using their favorite social platforms.
But only if you know how social media influences your sales funnel.
We’ve all been there.
Promoting your brand on social media seems to take a lot of time. Busy business owners and managers often feel like they afford the time needed to give social media marketing a fair shake.
How can you afford to not use social media to market your brand? It presents the ideal tool to get your message across to the people whom you desire to have as customers.
How Social Media Influences Your Sales Funnel
Most businesspeople know they can reach both consumers and business customers through social media. That concept is elementary. Still, many don’t understand the full scope of the potential that social networks offer them.
Here’s how social media influences your sales funnel and helps you do and sell more.
From Linear to Cycle: The Sales Funnel Then and Now
Traditional sales funnels are linear processes. At every stage, prospective customers are filtered until those who find the perfect match decide to buy.
Additionally, every stage of the traditional sales funnel is clearcut, allowing marketing and sales activities to be focused and straightforward. At the end, the goal is to close a sale.
While considering how social media influences your sales funnel, you might say that the conventional sales funnel is obsolete and dead.
You bet it is!
Nowadays, the sales funnel isn’t even a funnel. People at every stage of the customer lifecycle are mindful of a slew of influences that affect their behavior. Moreover, they look for guidance and information from multiple sources.
At this point, you might realize that the sales funnel is a cycle, not a linear process.
Do you see where we’re going with this?
Rather than having a process that leads to a sale, you should now have a cycle that emphasizes customer satisfaction, retention, and loyalty.
Social media changed everything because it gives customers a forum for expressing their opinions. Also, they can describe their experiences with your brand on social media. Sometimes, their comments can go viral.
Meanwhile, social media also gives you a platform that you can use to influence every part of the sales cycle. In other words, social media works for both sides of the business experience. Here’s how.
Let’s get started by using social media to build awareness of your brand. In the past, this might’ve required print or broadcast advertising and other types of traditional promotion.
Now, you have powerful tools for getting your brand noticed that are freely available:
Using these sites, you can introduce your brand to the people who either need or want your products and services.
Although your social media profiles and pages offer fantastic promotional opportunities, don’t forget that you can also use paid options.
For example, you can leverage tools such as sponsored posts, targeted ads, and promoted pins to reach precisely defined market segments.
Additionally, advanced organic social media tactics such as influencer outreach campaigns can contribute to brand awareness.
Next, social media can stoke consumer interest. Shoppers often consider a brand’s social media pages as more reliable than a branded website.
They think this because, on social media, they can readily read reviews and comments left by other customers.
Additionally, shoppers can ask questions about your brand and products and receive prompt answers from you and other users.
Also, people can learn about recommendations, business hours, locations, and other details about your business without feeling pressured to buy.
Unfortunately, many small businesses fail to create a brand and a social media presence to which people can easily relate. As a result, many shoppers simply move on and shop elsewhere.
Your job is to use social media to connect with interested shoppers and inspire them to move forward in the cycle.
Make no mistake about it: People who have a strong desire for a particular brand will choose to buy it.
Oddly enough, the traditional approach of matching products with customer needs no longer gets the best results.
So stop thinking that way!
Instead, your goal should be to create an emotional connection between consumers and your brand.
Use social media to directly address the real-world problems that your customers face. Answer the questions that your prospective buyers have.
Customers crave attention, so give it to them before the sale. Share useful information on social media that people can use to make better decisions.
Publish content that makes the lives of your prospects better, without demanding anything in return.
Show people your genuine enthusiasm for them. Get interested and excited about them.
Demonstrate how much you value them by promptly responding to every question and comment that they leave for you.
As a result, people will see the humanity of your business and brand. They will feel inspired by your dedication to them. They will appreciate the time you spend educating them about their needs and your products.
Now get this:
If you create an accessible, approachable brand with human qualities, people will naturally desire it.
Finally, you’re here! Your at the point that, in the past, was the end of your customer funnel. Now, it’s just another part of the cycle.
Of course, this part is very important. After all, we all have bills to pay. Right?
But you’re probably wondering, “How can social media help me close sales?”
If you’ve been reading up to this point, you’re on the right track.
So, stick with me here. We’re almost finished.
One of the biggest influences on consumer behavior is the recommendations of others. In fact, you can’t afford to overlook the role family members and friends have on your potential customers’ choices.
Still, most buyers consult online product reviews, comments, recommendations, and other feedback before they buy.
Here’s the big idea:
Give people access to the reviews and ratings left for you and your brand, you’ll give them reasons to purchase your products.
Now, here’s the scary part:
You have to trust your customers to leave feedback about their experiences with your business.
Of course, if you consistently create an outstanding experience for your customers, most of them will leave glowing feedback for your brand. However, some people will leave negative reviews, regardless of what you do.
Rather than deleting or ignoring negative feedback, turn the experience into an opportunity to promote your brand.
Promptly and respectfully respond to the naysayers and allow the community to see your dedication to customer service.
When people see that they can depend on you to resolve problems, even after a sale, they will confidently buy from you.
Want to know the best part of using social media to influence your sales funnel(aka, “sales cycle”)? The fun never stops!
The bottom line is this: Your use of social media is just as important after the sale than before it.
After the sale, you can use social media to care for your customers with follow-ups and support. Use it to identify and resolve customer issues and learn about their experiences. You can also encourage customers to tell you about their other needs.
Your goal should be strengthening your relationship with your customers. Look for ways to create an ongoing, mutually beneficial relationship with them.
And don’t forget to encourage and share user-generated content.
The fact of the matter is this: The internet gives people easy access to information. It also provides access to many competing businesses, products, and brands.
Also, people buy based on their needs and their experiences with a company or brand.
Finally, you must realize that traditional advertising and brand promotion is not enough to create a growing customer base. Instead, you must create an effective sales cycle.
It sounds simple, and it is.
But it also takes work.
You know how social media influences your sales funnel, but success requires action.
Social media is an amazing asset that lets you create brand awareness and stir interest. It also gives you a chance to stimulate desire, close sales and build lasting relationships.
Finally, it can give you the feedback you need to continually update and improve your business, along with your products, services, and brand.
Now, do it!
What’s stopping you?
If you think you don’t have the time or expertise, you’re robbing yourself.
The good news is that this doesn’t have to be you who does all the work.
Contact us today. We can help.
We know how social media influences your sales funnel and can help your business grow.
Social media may be the key to your amazing success.
To you and us, that’s all that matters.
Why are you still here?
You’ve just learned how social media influences your sales funnel.
Do you want more?
Here are some other articles from Assured Results Online that you may enjoy:
- Your social media marketing plan
- Why your business needs social media
- Marketing ideas: Make them work for the new year