Don’t you just hate it when you spend time creating social media content for your brand, but nobody seems to care?
Even when you attract a few “likes” and “follows” here and there, you still might not be effectively engaging audiences through social media.
Imagine what it would be like to have thousands of followers who leave comments, share your content, and buy your products.
You dream of becoming a social media sensation.
After all, the whole world is on Facebook. Right?
Engaging audiences through social media
Somehow social media is supposed to be the magic solution for businesses of any size.
Naturally, you may feel heartbroken when your social media profile flatlines.
We’ve all been there.
Despite high expectations and good intentions, people often lack the patience and skills needed to make social media work.
Look: Success on social media isn’t automatic.
Doesn’t that make sense?
Still, you can succeed at engaging audiences through social media. Use the following tips to get started.
Stop pitching sales
Have you ever wondered why people log into Facebook, Twitter, and other social networks?
For the most part, people expect to have a social experience.
So, if all you do is pressure people to buy your products and services, you’ll likely turn them away.
Instead of pitching sales, add value to the community by posting high-quality content that people can use without buying from you. Doing this establishes you as an authority in your industry.
Also, you get to subtly position your brand as the natural solution to your audience’s problems, needs, and desires.
Use multiple formats
As you post content to social networks, use a variety of content formats to maximize engagement. A variety of video, graphics, and text-based material adds spice to your profile and makes your brand appealing to people with a variety of preferences.
Remember your website
Prominently post links on your social media profiles so that your visitors can easily visit your website to either buy or get more information. Of course, doing this requires you to have a fresh, mobile-friendly website that people can easily use to get the information and products they need.
Limit your scope
How can you create and maintain a presence on all the popular social networks? Such an attempt might start with good intentions but ends with a sense of hopelessness.
Rather than try to use every social media platform, focus one or two of the sites that your customers prefer. This approach gives you a chance to fully engage your most relevant audience without overextending yourself.
Once you begin engaging audiences through social networks, don’t stop. Instead, inspire confidence in your prospects and customers by maintaining a consistent, fresh social media presence.
Call Assured Results Online
Engaging audiences through social media requires a lot of time, something that busy business owners rarely have available. So, don’t be afraid to get help.
ARO specializes in social media management and can work together with you to create an online presence for your brand. With us on your side, you can focus on managing and growing your business while enjoying the benefits of social media.
Contact us today to learn more.
You’ll be glad that you did.