Have you ever wondered why you need a social media marketing plan?
You want to visit Timbuktu, so you hop in the car and start driving.
You know where you want to be, so your trip will turn out well. Right?
Identifying your destination is only one part of the job.
Getting there requires a roadmap.
Elements of your social media marketing plan
On your hypothetical trip, you would need to decide whether to fly drive or take a train. Maybe you’d need to use all three modes of transportation.
Similarly, you may need a variety of tactics to achieve your social media goals.
We can work with you to set goals and make a plan.
Although every situation differs, you can expect us to include some basic elements:
You need to have a thorough understanding of your customers. For example, you need to know how they react to particular topics.
You can search social networks for keywords and topics that relate to your type of products and services. From that information, you can build a customer persona that represents your ideal customers.
Paid or Organic?
I know the feeling.
You want to accomplish a lot on a limited budget.
So, the natural response is to focus only on organic, or natural, social media marketing.
With a little time and effort, you can build your brand on social media.
Still, you might need to add some speed and precision to your plan. That’s where “paid” social media enters the picture.
You can go crazy trying to maintain a viable presence on every social network. Instead, find out the sites that your target market prefers and focus on them.
When you know who you want to reach and how you want to reach them, you need to decide how to execute your plan. For the most part, three key factors affect this step:
Format: You should use a variety of content formats, including text, video, graphics. Interactive content such as surveys, contests, and quizzes can also help.
Responsiveness: You should respond to every comment left on your social media pages, even if they seem negative.
Consistency: Every social media marketing plan requires that you maintain a fresh, energetic and engaging presence at all times. If you disappear for days, weeks or months at a time, you can severely damage your brand.
Get help from Assured Results Online (ARO)
As a small business, solopreneur, or startup, you have many responsibilities, including managing your daily operations and closing sales.
In other words, you may not have the time to learn how to capitalize on social media.
As a result, you may create a negative appearance for your brand or simply abandon social media altogether.
ARO can help.
We get to know you and your business and then create social media marketing strategies that fit your budget and achieve your goals.
What are you waiting for? Take the next step by contacting us today.