You have about 3 seconds to make the right first impression with your target audience. Here are 10 essential elements of your website homepage that every smart business owner should consider. That means I’m talking to you!
Above the Fold
First off, let us discuss the phrase “above the fold.” Basically it refers to the first information someone sees without scrolling their screen (or opening up the newspaper). Time is of the essence. Your website visitor is busy AND bombarded with lots of ads and information on a daily basis. So much so that tuning out and scanning for relevance has become second nature to most of us. Therefore an attractive, relative above the fold display is imperative.
Your Target Market
Now our second area to clarify is your target market. Who are they? What do they like? What are they attracted to? It is most certain that young mothers will be attracted to different things than say men who hunt. Therefore make sure you identify clearly who your target market is. An easy place to start is to evaluate your current customers.
Now on to the core message of this post…
The 10 Essential Elements of Your Website Homepage
1. You must have a great headline and subheads. Be sure to include some white space as well. It is your friend. Break up your messaging into easy to scan chunks with your subheads.
2. Great images and/or video should be included. Unless you are a photographer, architect or designer of such, usually your images can be smaller. This will speed up your site load time too.
3. Include features and benefits to your target audience. Keep them clear and easy to read.
4. Social proof is a great addition. You can use short quotes from your clients. Including their image improves the credibility.
5. Utilize clear and simple navigation. Keep your tabs and menu items easy to understand and connect with. Including a search box is good if you have lots of information on your website.
6. A super clear call to action (CTA) is important. You should have a primary and secondary. Think about your most wanted response. Maybe you need to offer a goodie for them to sign up on your email list. Think about what your client wants.
7. Include resources to learn more. If your potential client isn’t ready to purchase consider having resources on your site to learn more about you and what you do. If you are a caterer, maybe some sample menus or some recipes.
8. Don’t be afraid to brag about successes and awards. This an extension of social proof. If you’ve been on tv, in the newspaper, or received an award for something, let it show.
9. Keep everyone updated with your latest news and/or a blog. I coach my clients to utilize the blog section of their website for promoting the latest news and upcoming events. It also helps improve your website in the search results.
10. Don’t forget to include contact and social media profile information. Don’t make your potential raving fans have to search for this. Do include your email and phone number.
Help is available
Don’t let this list overwhelm you! Help is available if you need it. Contact me today to see how we can revamp or make tweaks to include the essential elements of your website homepage.